About Us
“How should we measure demand in our industry? We need a new approach.”
Air & Sea Analytics is a research & consulting firm formed in 2019 by Steve Robertson - an energy sector economist with a background in commercial & strategic market consulting and research.
Our business began by providing timely and reliable measurement of activity in the Heavy, Super-Medium and Medium rotorcraft categories in oil & gas crew transfer. Within energy this has since expanded to include the emerging offshore wind market. We have subsequently proven our methodology and approach to demand-side analytics in other rotorcraft markets including the utility sector.
Air & Sea Analytics owns one of the largest private networks of ADS-B receivers worldwide and collates data that is either not-shared by the public ADS-B networks or provides additional coverage in areas of interest for helicopter operations.
In addition to regular subscription research products, the business also supports the financial and advisory community with bespoke analysis, used for business planning and transaction purposes. Our projects are staffed from our professional network of advisors and consultants, leveraging two-decades of commercial experience.
Founder & PRincipal
Steve Robertson
Steve spent 17 years at an energy-sector research and consulting business (Douglas-Westwood, now Westwood Global Energy) in a number of roles including Director and Board member. He led the firm’s oilfield services (OFS) research business unit and initiated coverage in several key OFS areas including offshore helicopters. He also led and contributed to hundreds of bespoke consulting projects including commercial due diligence mandates relating to oilfield services and also helicopter companies such as CHC, NHV, Bond (now Babcock), Weststar and Pathfinder Aviation.
He participated in a management buy-out in 2009 and a subsequent sale of the business to a private equity firm in 2015. In 2019 he formed Air & Sea Analytics to focus solely on rotorcraft analytics within the energy sector and beyond. He is a regular speaker at industry events worldwide including Helicopter Investor, Vertical Flight (previously Helitech) and private conferences held by OEMs. He has a degree in Computing and Economics and completed an MBA at Kent Business School.
Financial Controller & Director
Shabana Robertson
Shabana is the Financial Controller and a Company Director for Air & Sea Analytics. She previously spent a decade in finance, most recently with HSBC in wealth management. She has a keen interest in public service and currently holds a number of roles in the legal and education sector.
At Air & Sea Analytics Shabana is responsible for accounting and record keeping in addition to banking, financial forecasting, co-ordination of third party accountants and management of debtors. Shabana spoke to SME News re Air & Sea Analytics in summer 2022.
Strategic Partnerships
NorthStone Advisers are an energy sector Market Analysis, Growth Strategy, and Organisational Development provider based in Aberdeen UK. Founding Partner Andrew Reid is a globally recognised fundamentals analyst and professional services leader who has been active in the energy sector for over two decades.
Air & Sea Analytics and NorthStone have a strategic partnership allowing the shared use of resources with Steve Robertson active as the Market Research Associate of NorthStone and Andrew Reid providing strategic advisory services to Air & Sea Analytics clients. This model has been well-proven to-date with NorthStone supporting Air & Sea Analytics consulting engagements for two of the largest offshore helicopter operators and likewise Air & Sea Analytics providing market research services to NorthStone’s engagements in the Oilfield Services market.The two firms have invested in a combined software and data capability to support key decision-making tools for the energy sector market.